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Privacy Policy

This Privacy Policy explains how the Golden Reels version of the Golden Reels online casino, accessible at enreelsgold.bet, collects, uses, stores, shares, and protects personal data of players and visitors. It applies to all users who access or use enreelsgold.bet for real-money or demo play, account registration, marketing communications, customer support, or any other services we provide. By using enreelsgold.bet, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy is effective from 06 November 2025 and remains in force until replaced or updated as described below.

Who We Are

OBSERVE: This section identifies the entities responsible for your personal data and how you can contact them.

EXPAND: For the purposes of UK data protection law (including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018), the primary data controller for players located in the United Kingdom using enreelsgold.bet is:

  • Aurum UK Ventures Ltd.
    Registered office: 100 Bishopsgate, London, EC2N 4AG, United Kingdom
    Role: UK-based subsidiary responsible for Golden Reels UK operations, including the Golden Reels version on enreelsgold.bet.

Aurum UK Ventures Ltd. operates under a remote gambling licence issued by the UK Gambling Commission (UKGC):

Depending on your location and the services used, the following entities may also act as data controllers or processors in relation to certain processing activities:

  • Aurum Gaming Group Ltd.
    Registered office: 123, High Street, Sliema, SLM 1540, Malta
    Role: Parent company and international operating company for the Golden Reels brand.
  • AG Communications Limited
    Jurisdiction: United Kingdom (UKGC Account Number 39483)
    Role: Management of UK operations for the Aspire Global International LTD platform used by enreelsgold.bet.
  • Aspire Global International LTD
    Jurisdiction: Malta (MGA Licence No. MGA/CRP/148/2007)
    Role: Platform and technology provider in non-UK jurisdictions.

Data Protection Contact (DPO/Data Protection Team)

REFLECT: To exercise your privacy rights or ask questions about this Privacy Policy, you can contact our data protection team using the following channels:

  • Postal address (preferred for formal requests):
    Data Protection Officer
    Aurum UK Ventures Ltd.
    100 Bishopsgate
    London EC2N 4AG
    United Kingdom
  • Online contact: via the contact or support sections available on enreelsgold.bet (for example, live chat or web forms), clearly marking your message as a "Data Protection / Privacy Request".

Where your request primarily concerns processing conducted by a non-UK entity (for example, in a non-UK jurisdiction), it may be handled jointly with Aurum Gaming Group Ltd., AG Communications Limited, or Aspire Global International LTD, as appropriate.

What Personal Data We Collect

OBSERVE: We collect different categories of personal and technical data in order to operate enreelsgold.bet, manage your Golden Reels account, and comply with our legal obligations.

Account and Identity Data

  • Registration data: full name, date of birth, username, password, preferred language, security questions.
  • Contact data: email address, postal address, country of residence, phone number (if provided).
  • KYC/verification data: copies or details of identity documents (e.g. passport, ID card, driving licence), proof of address (e.g. utility bill, bank statement), source-of-funds/source-of-wealth documentation, and any additional information we are required to obtain under UK anti-money-laundering (AML) and gambling regulations.

Technical and Usage Data

  • Technical data: IP address, device identifiers, operating system and browser type, screen resolution, approximate location derived from IP address, login timestamps, session IDs, language settings, and similar technical information.
  • Log data: pages visited on enreelsgold.bet, access dates and times, clicks, referral URLs, error logs, and other diagnostic and performance data.

Payment and Transaction Data

  • Payment data: limited payment card or account details (tokenised or truncated where possible), payment method, issuing bank or provider, deposit and withdrawal amounts, currency, payment timestamps, and transaction IDs.
  • Gaming and financial history: betting history, wagers placed, wins and losses, bonus usage, account balances, chargeback information, and financial risk assessments for AML and responsible gambling purposes.

Behavioural and Profiling Data

  • Gameplay behaviour: games played, frequency and duration of sessions, bet sizes and patterns, device switching, and responsible gambling indicators (for example, rapid betting patterns or late-night play).
  • Marketing and communication preferences: opt-ins and opt-outs for email, SMS, push notifications, and other marketing channels, interaction with marketing communications, and participation in promotions.

Cookies and Similar Technologies

  • Cookies: small text files stored on your device that allow us to remember your preferences, secure your sessions, and analyse how enreelsgold.bet is used.
  • Similar technologies: tracking pixels, tags, local storage, and device identifiers used for analytics, security, and marketing (where permitted by law and your consent).

We do not intentionally collect special categories of personal data (such as health data or religious beliefs) unless you explicitly choose to provide such information in the context of responsible gambling interactions, in which case it will be handled with additional safeguards.

Legal Basis for Processing

OBSERVE: Under UK GDPR we must have a valid legal basis for each processing activity.

EXPAND: Depending on the specific context, we rely on the following legal grounds when processing your personal data for the Golden Reels services on enreelsgold.bet:

  • Performance of a contract: We process your data when it is necessary to enter into and perform our contract with you, including:
    • creating and managing your enreelsgold.bet player account;
    • processing deposits, wagers, bonuses, and withdrawals;
    • providing customer support and service communications;
    • administering loyalty programmes, tournaments, and promotions you join.
  • Compliance with legal obligations: We process certain data because we are legally required to do so, for example:
    • verifying your identity and age to comply with UK gambling laws and AML/CTF regulations;
    • monitoring transactions to detect and report suspicious activity to competent authorities;
    • maintaining records for tax, accounting, and regulatory reporting purposes;
    • complying with orders or information requests from courts, regulators (including the UKGC), or law enforcement.
  • Legitimate interests: We process data where this is necessary for our legitimate business interests, provided that these interests are not overridden by your rights and freedoms. These interests include:
    • preventing fraud, abuse, cheating, and other illegal or harmful activities;
    • ensuring the security and integrity of enreelsgold.bet, our systems, and your account;
    • analysing and improving the performance and usability of our website and services;
    • personalising content and non-intrusive marketing (subject to your choices and applicable law);
    • establishing, exercising, or defending legal claims.
  • Consent: In some cases we rely on your explicit consent, for example:
    • sending direct marketing communications by email, SMS, or push notifications where consent is required;
    • using non-essential cookies or similar technologies for analytics and advertising, as described in our cookie notices;
    • processing certain sensitive information you voluntarily provide in the context of responsible gambling tools.

REFLECT: Where we rely on consent, you can withdraw it at any time through your account settings or by contacting us. Where we rely on legitimate interests, you may have the right to object, as explained in the "Your Rights" section.

Purpose of Processing

OBSERVE: We use your personal data for clearly defined purposes connected to the operation of enreelsgold.bet and the Golden Reels services.

Provision and Management of Services

  • Account creation and management: to register you as a player, verify your age and identity, manage login credentials, and administer your account lifecycle.
  • Game provision: to provide you with remote casino and betting products, record wagers, settle bets, and credit winnings.
  • Payments: to process deposits and withdrawals, manage payment methods, handle chargebacks, and meet financial compliance requirements.

Compliance, Security, and Responsible Gambling

  • Regulatory compliance: to meet obligations imposed by the UK Gambling Commission, AML laws, tax authorities, and other regulators.
  • Fraud and risk management: to detect and prevent fraud, money laundering, bonus abuse, account takeover, and other misuse of the platform.
  • Responsible gambling: to monitor gameplay for signs of problem gambling, apply limits and self-exclusions you request, and interact with you about safe gambling behaviour.

Service Improvement and Analytics

  • Analytics: to understand how players use enreelsgold.bet, measure performance, test features, and optimise user experience.
  • Product development: to improve existing games, promotions, and features and to develop new offerings relevant to Golden Reels players.

Marketing and Communication

  • Direct marketing: to send you offers, promotions, and news about enreelsgold.bet and the Golden Reels brand, subject to your marketing preferences and applicable laws.
  • Service communications: to inform you about important changes to our terms, this Privacy Policy, or your account, as well as security alerts and transactional messages.

REFLECT: We do not use your data for purposes that are incompatible with those described above. If we intend to use your data for a new purpose, we will inform you and, where required, obtain your consent.

Disclosure & Sharing

OBSERVE: We share your personal data only where necessary and subject to appropriate safeguards.

Group Companies and Platform Partners

  • Group entities: Aurum UK Ventures Ltd. may share data with Aurum Gaming Group Ltd. and other entities within the Aurum group where necessary for operations, compliance, risk management, or internal reporting.
  • Platform and technology providers: We share data with Aspire Global International LTD and AG Communications Limited as platform operators and managers of certain technical and operational functions, including hosting, game engines, and back-office systems.

Service Providers and Professional Advisers

  • Payment providers: banks, card schemes, e-wallets, and other payment processors that handle deposits, withdrawals, and fraud checks.
  • Technical service providers: IT hosting, cloud storage, content delivery networks, security services, analytics providers, and customer support tools.
  • Professional advisers: lawyers, auditors, consultants, and accountants where reasonably necessary for legal, regulatory, or business purposes.

Regulators, Authorities, and ADR Bodies

  • Regulators and law enforcement: the UK Gambling Commission, the Information Commissioner's Office (ICO), tax authorities, courts, police, and other competent authorities where required by law or to protect our legal rights.
  • Alternative dispute resolution (ADR): where a dispute is escalated to our appointed ADR entity, we may share relevant information with:

Affiliates and Marketing Partners

  • Affiliates: we may provide aggregated or pseudonymised information to marketing affiliates that promote enreelsgold.bet, but we do not provide your contact details for their independent marketing without your consent.
  • Advertising networks and analytics partners: where you have consented to marketing cookies, we may share limited data (often pseudonymised) with advertising and analytics partners to measure campaign effectiveness and deliver relevant content.

REFLECT: All third parties who process personal data on our behalf are bound by contractual obligations (including data processing agreements) to keep your information confidential, secure, and to use it only according to our instructions and applicable law.

International Transfers

OBSERVE: Some of our group entities, service providers, and partners are located outside the United Kingdom.

EXPAND: This may involve transferring your personal data to countries whose data protection laws are not considered equivalent to those in the UK. Typical transfer destinations include:

  • European Economic Area (EEA) and Malta: where Aurum Gaming Group Ltd., Aspire Global International LTD, and certain technical providers operate.
  • Other jurisdictions: countries outside the UK and EEA where our carefully selected service providers (such as cloud hosting, analytics, or support providers) are based.

When such transfers occur, we implement appropriate safeguards to ensure your data remains protected, including:

  • using UK-approved standard contractual clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) and, where necessary, the UK Addendum to the EU SCCs;
  • transferring only to countries that benefit from an adequacy regulation issued by the UK government, where applicable;
  • conducting transfer risk assessments and implementing additional technical and organisational measures (such as encryption and access controls).

REFLECT: You may obtain more information about international transfers and copies of the relevant safeguards by contacting our data protection team, subject to redactions to protect commercial confidentiality and security.

Data Retention

OBSERVE: We retain personal data only for as long as necessary for the purposes for which it was collected or to comply with legal obligations.

EXPAND: Because online gambling is subject to strict UK regulatory and AML rules, some records must be stored for minimum periods. In general, we apply the following retention principles for enreelsgold.bet and Golden Reels data:

  • Account and identity data: kept for the duration of your active account and normally for at least five (5) years after account closure to meet AML, gambling, and record-keeping obligations. Where legally permitted, we will not retain such data for longer than seven (7) years after closure.
  • KYC and AML documentation: retained for at least five (5) years after the end of the business relationship or the date of an occasional transaction, as required by applicable AML laws, and longer where necessary in connection with investigations or legal proceedings.
  • Gaming and transaction records: stored for at least five (5) years from the date of the relevant transaction, or longer where required by tax or regulatory rules.
  • Marketing data: maintained until you withdraw your consent or object to marketing, after which we will cease marketing and keep a record of your preference to ensure it is respected.
  • Technical and log data: retained for a shorter period (typically from a few days up to twelve (12) months) unless needed longer for security, fraud investigations, or legal proceedings.

REFLECT: When retention periods expire, or when data is no longer required, we will securely delete, anonymise, or aggregate the data, unless we are legally required or permitted to retain it for longer (for example, due to a regulatory inquiry or ongoing dispute).

Your Rights

OBSERVE: Under UK data protection law and, where applicable, under EU and Mexican privacy legislation, you have specific rights in relation to your personal data.

Rights Under UK GDPR (and EU GDPR Where Applicable)

  • Right of access: to obtain confirmation as to whether we process your personal data and to receive a copy of that data, along with information about how it is used.
  • Right to rectification: to have inaccurate or incomplete personal data corrected or completed.
  • Right to erasure: in certain circumstances, to request deletion of your personal data, for example where it is no longer needed for the purposes for which it was collected and there is no overriding legal basis to retain it.
  • Right to restriction: to request that we restrict processing in certain situations (for example, while we verify the accuracy of data you contest).
  • Right to object: to object to processing based on legitimate interests, and to object at any time to the use of your data for direct marketing.
  • Right to data portability: to receive personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where the processing is based on consent or contract and carried out by automated means.
  • Rights related to automated decision-making: to request human intervention and to express your point of view where we make decisions solely by automated means that have legal or similarly significant effects on you (for example, certain risk assessments).
  • Right to withdraw consent: where processing is based on your consent, you can withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.

Additional Alignment With Mexican Privacy Law

EXPAND: If you are located in Mexico and use enreelsgold.bet, your rights under Mexican legislation (for example, the Federal Law on Protection of Personal Data Held by Private Parties) are broadly aligned with the above and often described as ARCO rights (Access, Rectification, Cancellation, and Opposition). You may exercise these rights through the same channels described below; we will assess your request in light of both UK/EU and Mexican requirements, where applicable.

How to Exercise Your Rights

  • Submission: You may submit a request by contacting our Data Protection Officer in writing at the postal address provided in the "Who We Are" section, or via the contact/support channels on enreelsgold.bet with a clear reference to "Privacy / Data Protection Request".
  • Verification: We may request additional information to verify your identity (for example, KYC data already on file) before acting on your request, to protect your account and privacy.
  • Response time: We aim to respond to all valid requests within thirty (30) days of receipt. If your request is particularly complex or if you have made multiple requests, we may extend this period by a further sixty (60) days, in which case we will inform you of the extension and the reasons.
  • Fees: We will handle your requests free of charge. However, we may charge a reasonable fee or refuse to act on requests that are manifestly unfounded, repetitive, or excessive, as allowed by law.

REFLECT: Some rights are subject to limitations. For example, we may not be able to delete data that we are legally required to retain (such as AML or gambling records). Where we rely on such exemptions, we will explain this to you in our response.

Cookies & Tracking Technologies

OBSERVE: enreelsgold.bet uses cookies and similar technologies to provide, secure, and improve the Golden Reels services.

Types of Cookies We Use

  • Strictly necessary (session) cookies: essential for the operation of the website, enabling core functions such as page navigation, login, maintaining sessions, and securing transactions. These cookies are typically deleted when you close your browser.
  • Functional (persistent) cookies: used to remember your preferences, such as language, region, and display settings, so that your experience remains consistent across visits.
  • Analytics cookies: help us understand how visitors use enreelsgold.bet, which pages are most popular, and how users interact with features. We use this information to improve performance and usability.
  • Advertising and tracking cookies: where permitted by law and subject to your consent, these cookies may be used to deliver relevant adverts, measure campaign effectiveness, and avoid showing the same adverts repeatedly.
  • Third-party cookies: may be set by external service providers (for example, analytics or embedded content providers). We aim to ensure that any such providers comply with applicable data protection standards.

Managing Cookies

  • Browser settings: you can usually configure your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable cookies, some parts of enreelsgold.bet may not function correctly.
  • Internal tools: where available, you can use in-site cookie banners or preference centres on enreelsgold.bet to manage your consent for non-essential cookies (such as analytics and advertising).

REFLECT: For more detailed information about specific cookies and retention periods, please refer to any dedicated cookie information or notices presented on enreelsgold.bet.

Data Security

OBSERVE: Protecting your personal data and gaming activity on enreelsgold.bet is a core priority.

EXPAND: We implement appropriate technical and organisational measures designed to protect your data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include, among others:

  • Encryption in transit and at rest: data transmitted between your device and enreelsgold.bet is protected using modern transport layer security (TLS 1.2 or higher). Sensitive data is encrypted at rest using industry-standard algorithms.
  • Access controls: access to systems and databases is restricted to authorised personnel on a need-to-know basis, protected by strong authentication mechanisms (including multi-factor authentication where appropriate) and logging.
  • Network and infrastructure security: firewalls, intrusion detection and prevention systems, segmentation, and continuous monitoring help identify and mitigate threats.
  • Secure development practices: change management, code review, and security testing (including vulnerability scans and, where applicable, penetration tests) reduce the risk of software vulnerabilities.
  • Staff training and awareness: employees and contractors receive regular training on data protection, confidentiality, and security best practices relevant to online gambling operations.
  • Incident response: formal incident response procedures are in place to detect, manage, and report security incidents. Where a data breach is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, affected individuals, in line with legal requirements.

Where feasible, our security practices align with recognised international standards and good practice frameworks (for example, ISO 27001 or comparable controls), as implemented by the platform providers and our key service providers.

REFLECT: While no system can be guaranteed to be 100% secure, we continuously assess and improve our safeguards, taking into account technological developments, industry standards, and the specific risks associated with online gambling.

Complaints & Contacts

OBSERVE: You have the right to raise concerns or complaints about how we process your personal data.

Internal Complaints Procedure

  • Step 1 - Contact our support team: If you believe your privacy has been compromised or you have questions about this Privacy Policy, please contact customer support via the available channels on enreelsgold.bet (such as live chat or support forms). Many issues can be resolved quickly at this stage.
  • Step 2 - Escalation to Data Protection Officer: If your concern is not resolved, you may escalate it by writing to our Data Protection Officer at the postal address set out in the "Who We Are" section. Please provide as much detail as possible, including account information and relevant dates.

We aim to acknowledge receipt of your complaint and provide a substantive response within thirty (30) days. If we cannot respond within this timeframe due to complexity or workload, we will inform you of the delay and provide an estimated resolution date.

Alternative Dispute Resolution and Gambling-Specific Complaints

  • ADR (eCOGRA): If your dispute relates to gambling transactions or account management and you are unable to resolve it with us directly, you may refer the matter to our appointed Alternative Dispute Resolution (ADR) provider:
  • UK Gambling Commission (UKGC): For information on how to make a gambling-related complaint or concern, you may consult the UKGC's guidance:

Data Protection Supervisory Authorities

  • United Kingdom: If you are located in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) about our processing of your personal data.
    ICO website: https://ico.org.uk
  • European Union / EEA: If you are located in the EU or EEA, you may also lodge a complaint with your local data protection authority. Contact details are available via the European Data Protection Board (EDPB) website.
  • Mexico: If you are located in Mexico and consider that your data protection rights have been infringed under Mexican law, you may contact the Mexican data protection authority (INAI - Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales) using the contact details published on its official website.

REFLECT: We encourage you to contact us first so that we can try to resolve your concern directly, but you may contact the relevant supervisory authority at any time.

Updates

OBSERVE: We may update this Privacy Policy from time to time to reflect changes in law, guidance, regulatory expectations, technology, or our operations relating to enreelsgold.bet and the Golden Reels services.

How We Will Inform You

  • Website notices: we will post the updated Privacy Policy on enreelsgold.bet and adjust the "Last updated" date at the bottom of the policy.
  • Email notifications: where appropriate, we may notify registered players by email or account messages about significant changes.
  • On-site alerts: for material changes, we may display banners, pop-ups, or dashboard alerts when you next log in, explaining the key updates.

Advance Notice and Your Choices

  • Material changes: where we make changes that significantly affect how we process your data (for example, new processing purposes, new categories of data, or new international transfers), we will, where practicable, provide at least thirty (30) days' notice before the changes take effect.
  • Your options: if you do not agree with the updated Privacy Policy, you may close your account and stop using enreelsgold.bet. Continued use of the site after the effective date will normally be treated as acceptance of the updated policy, where allowed by law.

REFLECT: We recommend that you review this Privacy Policy periodically to stay informed about how we handle your personal data.

Last updated: 06 November 2025